Google, Craiglist and others can make a difference in journalism

The Internets were aflutter with responses to Google CEO Eric Schmidt's remarks about how Google probably couldn't save newspapers.

Let's not focus so much on the "paper" aspect of newspapers, but the news part. News organizations, thanks to cutbacks and a faltering economy, are less able to serve the public by providing in-depth, across-the-board coverage.

Often other organizations step up to plug the hole. The AP and Reuters did it in the latter part of the 19th century; today Spot.us and GlobalPost (Boston Globe story here) are stepping up. I was a beneficiary, like Spot.us, of the Knight Foundation, working with MTV's Street Team '08, providing political coverage from Kansas. It showed me what an amazing thing a foundation like that can be for journalism and innovation.

Mark Hamilton and Dan Froomkin (and many others, I'm sure) ruminated on Schmidt's comments. Froomkin suggested several ways Google could help news(papers), including endowing a chair to bloggers, adopting newspapers and contribute to non-profit news organizations.

All interesting ideas, but I'm going to suggest another angle.

Create fellowships at newspapers, where news organizations hire journalists to beef up local coverage, paid for with Google's fellowship dollars. Google could denote certain topics these fellows would cover, say public education, and require an application and review process from both news organizations and potential fellows. This would allow news organizations to examine areas where coverage is lacking or has fallen victim to cutbacks while allowing them to grow staff, coverage and authority in those areas.

Perhaps this could even turn into the open-source model Froomkin writes about. Google fellows' content could be distributed for free across the country to other organizations. Of course, giving content away for free may have gotten us where we are today. But that's where we stand.

Many have criticized Google for aggregating content, but that's what it does best. We can take advantage of that, and companies like Google, Craiglist, Yahoo and others that taken us into the information age can give back to the people they serve.